Cement

In 2001, Heracles became a member of the Lafarge group. This relation gave us the opportunity to share the Group's extended know-how and take the correct directions relative to the study and identification of the essential needs of the market. Through well-organized research, we have mapped out the actual applications that cement is called to support today in combination with the demands of the users.

In the Greek market of bagged cement, CEM IV 32,5 cement quality was available, covering all the different needs and applications. CEM IV 32,5 was aiming at covering one basic requirement: strength.

However, the user today needs to have a type of cement that can also be used to make the best possible mix by case. A type that will allow him to build walls in the best way possible, to make the plastering or floor screeding with the highest efficiency, to have in his hands a material that will serve him ideally and effectively. A material which will be in complete harmony with everything the end user expects.

Therefore, from the ultimate commodity, the "one product fits all", we move towards mapping specific needs. Heracles acknowledges the areas in which must excel and offer value to the customer.

Responding to market needs and expectations, Heracles is offering the branded bagged products Basis and Athlos. BASIS is a cement for the production of reinforced concrete and Athlos is a masonry and multipurpose cement.

For the development and progress of innovation in building materials, Lafarge has a strong commitment to its customers. Having developed the largest building materials laboratory globally, the Lafarge Research Center in Lyon, Lafarge leads the way in R&D and innovation. It develops materials that meet the needs of its customers and offers innovative solutions to the construction industry and the general public, bringing greater safety, comfort and quality to their daily environment. 

The creation of Athlos and Basis reflect Lafarge's innovation. The identification of market segments and the creation of those products that meet their needs is a customer orientated approach, not frequently applied in the sector of cement. 

This process is a basic part of the skills Heracles has been establishing as a corporation in order to reinforce its competitiveness, create value for the customer and establish a better profile in the market. A substantial contribution towards these efforts has been offered by the Hellenic Cement Research Center (HCRC), the main laboratory of the company in Athens, in collaboration with the CTEC.

Athlos and Basis as products demonstrate the deep market knowledge and the end user focus that Heracles put behind its development.