"Good Driver": The new invaluable ally in road safety from HERACLES Group
The company invests in raising road safety awareness through its new Corporate Social Responsibility program
HERACLES Group of Gompanies implements the new pioneering Corporate Social Responsibility program "Good Driver", loyal to its commitments to set Health & Safety as its absolutely top priority and raise road safety awareness. The aim of the training program is to remind drivers of the good driving behaviour rules, as well as encourage and inspire them to respect driving standards holding them personally accountable for their safety.
In particular, the road safety program "Good Driver" was specifically designed for professional truck and bus drivers considering the nature of their job and their work place. It consists of individual episodes and interactive questions, which are shown to the Group's professional drivers on a digital platform www.kalosodigos.gr. With actor Kostas Apostolakis behind the wheel, the program covers a wide range of road safety issues, from trivial everyday things to most technical matters encountered by professional drivers in their everyday work.
In this simple, illustrative and pleasant way, more than 600 professional drivers of Heracles Group get a unique chance to enrich their knowledge with tips and insights, so as to become more of "Good Drivers".
This training program also aims at bringing multiple benefits to the broader public in the long run. Considering that life-long learning in the area of road safety -where the Group invests systematically- contributes to safer transports and minimisation of road accidents, this awareness-raising and information campaign can have a positive impact on drivers, who use large road networks daily.
Ms. Evi Ioannidou, Communications and Public Relations Manager of HERACLES Group, stated "For all of us in HERACLES Group, Health & Safety are fundamental values that we foster through targeted actions and measurable results. We focus on road transports, which account for a large part of our activities, with the aim to develop a model driving culture. We aspire that this program will bring the importance of road safety to the forefront as a strategic CSR pillar, and will occasion new synergies and partnerships with businesses and organisations. We therefore invite both the Government and businesses to take part in this effort and underscore the significance of road safety with their involvement».
It is worth noting that the "Good Driver" program is added to a set of actions implemented by HERACLES Group for the purpose of developing a road safety culture among its employees and contractors. Specifically, the company provides classroom and practical training to more than 400 drivers every year in collaboration with acknowledged organisations. At the same time, it performs route risk assessments, as well as logs and analyses systematically any incidents. Finally, it performs regular "mystery" checks in order to evaluate the driving behaviour of its employees and contractors.