HERACLES Group Wins PR Campaign of the Year and 5 Additional Distinctions at PR Awards 2026
HERACLES Group received top distinctions at the PR Awards 2026 for its flagship campaign “LEARN TO DO IT RIGHT”, reaffirming its commitment to creating meaningful value for society and promoting responsible behaviors.
Specifically, the campaign was awarded one Platinum, three Gold, and one Silver award, and was further honored with the highest distinction, PR Campaign of the Year, recognizing its overall strategy, creativity, and tangible impact.
The “LEARN TO DO IT RIGHT” campaign, implemented by HERACLES Group in collaboration with the Region of Attica, was designed to shift public attitudes and behaviors around recycling in Greece. Through an integrated communication plan combining a compelling creative narrative, innovative digital tools, and active audience engagement, the campaign successfully transformed an everyday issue into an interactive and dynamic message for all.
With humor, immediacy, and a clear strategic direction, “LEARN TO DO IT RIGHT” leveraged multiple communication channels—from bus stop and vehicle branding to social media and innovative experiences such as the development of an AR application—creating a multi-layered dialogue with society and reinforcing the importance of proper recycling.
In her statement, Evi Ioannidou, Head of Communications & Public Relations of HERACLES Group, noted:
“‘LEARN TO DO IT RIGHT’ is more than a communication initiative for us. It is a call for change. With strong belief in the power of creativity and collaboration, we succeeded in bringing new momentum to such an important issue as recycling. This distinction reinforces our commitment to communicating with integrity and responsibility, transforming our corporate values into actions with visible social and environmental impact.”
