HERACLES Group paints its concrete mixer trucks pink to raise awareness for Breast Cancer Prevention

 

HERACLES Group, with an enduring commitment to Health & Safety – a fundamental value and strategic pillar of its operations – once again took an active role in this year’s global Breast Cancer Awareness Month, implementing creative initiatives to raise awareness about the importance of early diagnosis.

Concrete mixer trucks of the Group were dressed in pink, carrying the optimistic message “Prevention keeps the world turning.” The pink trucks are driving across the streets of Attica throughout October, reminding thousands of drivers to schedule their annual preventive screening and encouraging the women around them to do the same.

This initiative is part of a broader framework of actions by HERACLES Group to promote health and well-being, always placing people at the center.

Evi Ioannidou, Head of Communications and PR of HERACLES Group, stated:

“Breast cancer concerns us all. It is a battle fought daily by thousands of women with courage, strength, and dignity. At HERACLES Group, we want to stand by their side – to remind everyone that prevention is the best shield and that early diagnosis saves lives. Each of our initiatives is a small tribute to these women and a call to all of us to never neglect our health. Prevention quite literally keeps the world turning.”

HERACLES Group remains steadfast in its dedication to protecting the health and quality of life of its people and the wider community. Through concrete actions and consistency, it continues to support initiatives that make a real difference and strengthen the power of prevention.