HERACLES Group: A new era for the bagged products range - Modern identity, timeless reliability
HERACLES Group, a member of Holcim, announces the radical renewal of the visual identity of its bagged cement range, starting June 2026. HERACLES Group supplies the Greek market with a full range of packaged (bagged) cement products that fully meet the requirements of modern construction in robustness and durability.
With respect for the trust that Greek professionals and builders have shown in its products and solutions throughout the years, HERACLES Group takes this step forward driven by evolution. The new look is not just an aesthetic upgrade, but the company’s tangible commitment to bringing Holcim’s global vision for innovation and sustainable development to every Greek construction site. Bridging the Greek heritage and timeless reliability of HERACLES with the global strength of Holcim, we bring construction innovation to the forefront of modern projects.
Detailed changes in the packaging:
HERACLES Reinforced ECOplanet: The iconic black packaging is making way for a bold, new blue design, officially integrating it into Holcim’s global ECOPlanet range. This evolution represents our ongoing journey toward low-carbon construction and a more sustainable future.
BASIS Reinforced: A steady value for professionals. It retains its recognizable red color but is visually upgraded with modern, clean lines.
LYSIS ECOplanet: The familiar orange look transforms into green, clearly highlighting its low carbon footprint as a member of the ECOPlanet family.
HERACLES Reinforced White Cement: Refreshed with light blue tones, following the new modern aesthetics.
One Global Identity, One Shared Vision for People and the Planet
The new design philosophy of the packaging harmoniously integrates the Holcim brand, reinforcing the Group's dynamic market presence.
The refreshed image is characterized by:
Clean and modern lines, which facilitate product recognition.
A white base across all bags, serving as a symbol of superior quality, high performance, and "clean" construction.
Future-oriented, modern aesthetics, highlighting the Group's leading role in accelerating the green transition within the construction industry.
HERACLES Group continues to move forward, responding to the needs of its partners and investing in sustainable development. The new look of our products is proof that continuous improvement is our driving force. With steady steps and respect for people and the environment, Together, We Build the Future
With this new look, our products now feature a modern, clean, and unified appearance that stands out clearly at the point of sale. It’s a fresh visual identity that perfectly reflects our core commitments: uncompromised quality, innovation, and building greener for the planet.
